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Press Release

Every angler knows that success depends on getting their lure into the strike zone and keeping it there for as long as possible to entice the fish to strike. According to bass tournament anglers, the most productive depths are between ten and 16 feet. That’s why crankbait authority David Fritts designed Rapala’s new DT (Dives-To) Series, which dives faster and remains in the strike zone longer than any other crankbait on the market.

“Most crankbaits don’t stay in the strike zone long enough to give you a chance to catch fish – most reach less than 25 percent of the strike zone for the distance they’re cast,” Fritts explains, “but the DT Series gets down deep and stays there for almost the entire length of the retrieve.”

The DT Series lures were designed for precision fishing with all of the details only a professional angler could know. A thin polycarbonate lip drives the DT Series into the water and quickly places the lure within the strike zone depth. Carefully positioned internal weights, a tapered fuselage and a thin tail create the ultimate crankbait action. The lure moves from side- to-side, and an internal rattle creates a rhythmic sound inside the balsa wood lure that fish can’t resist.

The DT Series is the first series of lures designed to hit a specific strike zone and stay there. Two DT Series lure sizes – the DT10 and DT16 - are offered to reach the ideal strike zones, between ten and 16 feet deep, depending on fishing conditions. For the depths they run, these lures are the smallest in their class.

With all the small details crafted into the DT Series lures, Rapala has designed one of the finest lures in its long, legendary history. “I have been making, modifying and fishing crankbaits for thirty years and this is it!” says Fritts, who has earned more than 50 victories on the FLW, Red Man and B.A.S.S. tournament trails.

Because they are perfectly balanced, DT Series lures also cast further than any other bait in their class. The lures are designed to fly like arrows through the air, so they can be cast up to 150 feet. DT Series lures also pull easily through the water for fast retrieval, relieving angler fatigue.

“Rapala lures are world renowned for being the most well-crafted, productive balsa lures on the market,” says Mark Fisher, head of Rapala’s pro staff. “With the new DT Series, Rapala is offering freshwater anglers the very best of the best.” The experienced Rapala design team has created a wide range of color patterns for the DT Series lures. With 12 distinct patterns to choose from, Rapala DT Series lures are an effective choice for fishing a variety of waters.

About Rapala Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox and Storm brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information about Rapala lures, visit


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