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Fishing Lures - Excalibur© Pop’n Image,Jr. Zell Rowland Autograph Colors

Fishing Lures - Excalibur Lures

Fishing Lures - If there is one person who knows topwater fishing, it is Zell Rowland. The bass fishing icon has won $1 million with the help of topwater lures, on the Bassmaster Tour. Most serious bass anglers know that Rowland has become synonymous with the Pop-R. However, there is another topwater bait that he now can call his own: the Pop’n Image, Jr.

The first time Rowland saw the Pop’n Image, Jr.,he leaned back and proclaimed in his deep Texas drawl, “now that is going to be a fish catching son of a gun!�

A fish catcher it has proven to be. Anglers discovered the 2 3/8" topwater could be walked or popped just as effectively. Either way, it’s going to find a way into a fish’s mouth. Rowland liked the Pop’n Image, Jr. so much he took it upon himself to create four new colors for 2004 ¹ Mississippi Silver, Texas Diamond, Georgia Golden and Bayou Emerald.

“The reason that the autograph series of the Pop’n Image, Jr. is done in my colors is because those colors are as close to matching realistic baitfish as we could possibly get,� Rowland said. “They are designed to be different in the darkness of the back and the sides of the bait to resemble the minnows and fry that swim in the lakes and rivers we fish.�


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