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Trusted Footwear Company Steps Up New Apparel And Accessories

Hunting Gear- Wolverine

Wolverine- ROCKFORD, Mich. - The Wolverine® brand is extending its heritage of providing comfort and durability into its fall 2004 apparel and accessories line. The two distinct categories, Work and Rugged Casual, include everything from jackets, shirts, pants and socks to gloves, watches and eyewear.

"Given the brand's heritage, we wanted to focus our efforts on sustaining Wolverine's strong legacy of providing products that are functional, comfortable and built to last," stated Kevin Smith, vice president of licensing for the Wolverine brand. "The products we're highlighting meet the needs of the Wolverine consumer while simultaneously introducing innovative merchandise to our retail partners. This is another step in the right direction for the Wolverine brand."

Work - Wolverine's heritage of providing durable and comfortable footwear carries through to its apparel line. Shirts and pants are made of sturdy denims and heavy canvas with styling enhancements like Extender-waist pants, stain-repellant finishes and reflective trim detailing. The hardworking men's 4-in-1 Convertible Heavy Canvas Jacket is an example of Wolverine's commitment to functional comfort. It allows workers to adjust layers as conditions require. A 12 oz. canvas outer shell features a six-whale corduroy collar, micro fleece lining and a removable snap-on hood. An inside quilted reversible zip-out jacket offers versatile insulation options and pockets provide ample storage for tucking away tools. Wolverine's dedication to detail is evident through safety features like this jacket's reversible safety orange alternative.

The Work gear line has consumers covered on the job from head to toe. A diverse sock collection is geared to meet a variety of conditions. Feet will stay comfortably warm in wool, cotton and acrylic blends. Functional features that add unparalleled comfort, safety and durability to fit the job at hand can be found in Wolverine's glove collection. A variety of materials including top grain buckskin leathers, Thinsulate™ insulation and Kevlar® trim create heavy-duty gloves that are suitable for work, outdoor sport or landscaping. For uncompromising eye protection on the worksite, Wolverine Safety Eyewear offers a rugged and attractive line of safety frames. Frames are durable, comfortable and fashion forward and also exceed ANSI Z 87.1 - 2003 standards.

Rugged Casual - Rugged and reliable, items in this line have a broader consumer appeal yet still include the brand attributes of durability, quality construction and comfort. The line includes the Wolverine Signature Shirt Jac and other outerwear jackets, woven pants and shorts and knit and woven tops. Wolverine's easy-care twill Forman Twill Extender Pant is a clear example of the trusted brand name successfully transitioning into casual attire that consumers can count on. A built in hidden Extender-waist provides ease of movement for yard work or weekend wear. A flat front and hemmed bottom gives the comfortable pants a tailored look while a stain-resistant finish helps keep slacks spot free.

Being a visionary in the work and rugged casual gear industry, Wolverine's new Rugged Casual line offers quality accessories for day-to-day use. The Wolverine Eyewear for Men collection has frames to suit the style and needs of active lives. Frames are durable, dependable and as tough as the men who wear Wolverine. Innovative technology fused with ultimate comfort features accurately describes Wolverine's Sunwear for Men line. High quality polarized lenses help reduce glare. Wolverine's Timepiece Collection is designed with rugged styling and top-notch performance standards. Wrist and pocket watch styles offer features like water resistant cases, durable construction, easy-read dials, interchangeable straps and scratch-resistant dial lenses.

Wolverine Apparel and Accessories, an extension of the Wolverine Boots and Shoes brand, is part of the Wolverine Footwear Group, a division of Wolverine World Wide Inc. (NYSE: WWW). Wolverine World Wide manufactures and markets branded and licensed footwear and performance leathers. Wolverine Apparel and Accessories offers a wide range of products, such as clothing, watches and eyewear that extends the brand's heritage of providing durable and comfortable items.


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