Gore-Tex® Brand Wins Backpacker Magazine's 2004 Readers Choice Award
Think of the best five products ever developed for outdoor recreation. That was the task presented in the first Readers' Choice survey of over 2,000 readers of Backpacker magazine this past October. It was a challenging question, but right there on top of the list, above Polartec fleece and even the famed Global Positioning System (GPS), was GORE-TEX® fabric invented by W.L. Gore & Associates.
Found in the best outerwear brands, the fabric offers wearable weather protection that keeps outdoor enthusiasts dry and comfortable from head to toe. Revolutionary patented membrane technology, proven for over 25 years, forever changed the standard of performance outerwear when it was introduced. GORE-TEX® fabric is specifically engineered to form an impenetrable barrier against wind and water while maintaining breathability.
Gore's signature product joins Yosemite National Park, Patagonia apparel, REI Half Dome tents, Smartwool socks, and — surprisingly — actress Angelina Jolie, who was chosen by 79 percent of the male respondents as their Dream Hiking Partner.
The complete list of Readers' Choice Award winners was released in the January/February 2005 issue of Backpacker. The survey was conducted on-line at Backpacker.com between September 1 and October 4.
"What makes this especially gratifying, besides the fact that we rank higher than a multi-million dollar government satellite navigation program, is that this is the outdoor market weighing in with what they prefer out in the field," said Steve Shuster, Global brand manager. "When faced with a range of products associated with the outdoors, GORE-TEX fabric with its Guaranteed To Keep You Dry® promise comes out on top."
The other Readers' Choice winners of the Top 5 Gear Inventions was the Therm-a-Rest sleeping pad and screw-on canister stoves.
W.L. GORE & ASSOCIATES: Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 7,000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE™ products, call 1-800-431-GORE or visit the Gore Web site at www.gore-tex.com.
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