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BERKLEY® GULP!™ New Shapes Are Bass Fishing Angler’s Delight


Fishing-Answering the needs of bass anglers, Gulp! has expanded Its popular line to include the 6-inch lizard, 4-inch sinking minnow, 3-inch craw, 4-inch minnow grub plastic soft baits and 3-inch minnow. The salamander shape of the new Gulp! 6-inch lizard is favored for use with Texas and Carolina rigs. The curled tail and swimming-action legs are shaped to enhance the bait’s lifelike movement in the water. The texture and body shape will convince any fish that the bait is alive while the scent and flavor complete the ensemble. Eight springtime colors are available including blue fleck, black, cherryseed, green pumpkin, pumpkin with green fleck, Junebug, pumpkinseed, watermelon and watermelon with red glitter. A package of 10 has a suggested retail price of $5.49.

The Gulp! 4-inch sinking minnow is a scaled down version of the successful 5-inch model and is ideal for presentations for suspended bass along grasslines, around docks or vertical cover. Fished weightless on a Texas rig or wacky style, the sinking minnow slowly falls with a shimmy that bass can’t resist. Cast to the suspended fish or to bass holding over cover and simply let the bait sink. The fishing bait has its own action and will wiggle and shake as it falls. Colors include black with red fleck, chartreuse pepper, green pumpkin, Junebug, pumpkinseed, pearl silver, purple, watermelon and watermelon with red glitter. The suggested retail price for a package of 12 is $5.49.

One of a bass’s favorite meals is the crayfish and Gulp! now has the 3-inch craw with a lifelike appearance that fools fish and fisherman alike. The craw makes the ideal jig trailer for slow presentations when fish are finicky with a dull appetite. Anglers will want all six colors in their arsenal including black emerald, camo, crawdad, green pumpkin, June bug, pumpkin green fleck, pumpkinseed, watermelon and watermelon with red glitter. A package of 10 has a suggested retail price of $5.49.

Big bass enjoy a bigger appetite and bigger fishing baits. Introducing the 4-inch minnow grub from Gulp! with a large profile. Rig to a jig head or Texas rig for optimum flipping presentations into thick cover. Eight colors are offered including black, chartreuse, fluorescent orange, pumpkinseed, pearl white, red, watermelon and yellow. A 12-count package has a suggested retail price of $5.49.

Finesse fishing and drop shot presentations are enhanced with the rigging of the new Gulp! 3-inch minnow. This small fish-shaped soft bait is certain to attract more fish. Colors to mimic live bait fish include smelt, black shad, chartreuse shad and rainbow. A package of 12 has a suggested retail price of $5.49.

Gulp! baits disperse 400 times more scent than ordinary plastic baits. And because Gulp! is water based with no plastic ingredients, the entire fishing bait is biodegradable.

For more information about Berkley Gulp! or the location of the nearest Berkley retailer, call Berkley Angler Services at 1-800-BERKLEY or visit the web at


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