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Berkley Frenzy™ Diver Hardbait Toss One Long And Wait For The Water To Boil


Consistently helping you catch more fish. Berkley Frenzy™ Hardbaits are quite simply the finest crankbaits ever made.We've gone to school on the most effective actions of the most effective hardbaits to create the best looking, best performing family of crankbaits ever produced. Hardbaits manufactured to the most precise tolerances possible so that every bait in every package has the same action every time out. With new Berkley Frenzy hardbaits, the days of hit and miss hardbait purchases are over!

The secret to successful hardbaits We've spent two years developing the world's most sophisticated hardbait research facility to study motion, frequency, color and a host of other attributes. We know what triggers fish to strike more often. By developing hardbaits that take these factors into account, and incorporating years of precision manufacturing expertise, we've created a family of lures scientifically proven to attract more attention and catch more fish -- day in and day out.

All the right stuff Most hardbaits are designed by anglers based upon what they like instead of what fish like. Many don't have the right look, action, or the ability to perform consistently from bait to bait. So, working closely with leading Bassmasters Tour pros Gary Klein and Jay Yelas, we've developed a hardbait that offers a scientifically proven look and action. Frenzy hardbaits handle better and more consistently. Our unique, lifelike patterns and highly reflective holographic finishes are designed to trigger strikes in otherwise inactive fish, and our tough, durable clear-coat finishes ensure you'll be fishing these remarkable baits for years. "To be an efficient tool, a crankbait must cast easily into the wind, have a good feel and action during the retrieve, and come through cover," says top pro Gary Klein. "Frenzy covers all those bases."

He should know. Together with pro Jay Yelas and the Berkley design team he helped develop a series of diving hardbaits that are unequaled. Our internal weight transfer system shifts weight to the rear for bullet-like casting into the wind. The weight moves to the nose during retrieve for a steep dive that keeps the lure in the strike zone longer and creates actions that turn fish on! Add to that a variety of lifelike finishes and you've got a crankbait ideal for attracting fish in stained or muddy water conditions. Each Frenzy hardbait is made of polycarbonate and are finished with an extra-hard clear coat for years of trouble free fishing. And Frenzy Divers come standard with top quality, super sharp VMC® Cone Cut treble hooks.


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