Photon Lures TechnologyWhat Makes These Lures Work? UGLI-Tech™ Glow-in-the-Dark Additives It’s like having a tackle box full of colors in each lure™. UGLI-Tech™ glow-in-the-dark additives enable your lures to automatically adjust their color and brightness to changing water conditions. In bright clear water, the lure’s daylight colors are visible. As the water gets darker, UGLI-Tech™ lures get brighter and glow fully visible even in total darkness. UGLI-Tech™ is charged by UV light. UV light is found in sun light, fluorescent, and black lights popular for night fishing. When fishing on a bright sunny day, the lure will get charged up every time it is cast and exposed to the sun. The UGLI-Tech™ glow kicks in as the lure enters shadows or dives deeper into the darker water giving predators something new to lock onto and attack. Lunker Calling Colors Even if these lures didn’t incorporate UGLI-Tech™ glow-in-the-dark technology they would be great looking lures. These proven fish catching patterns and colors are the foundation upon which Photon Lures are built. When fishing ultra-clear water on bright days, the lure's foundation colors will call “come and get it”. Bulging 3D Eyes™ Predators key in on the eyes of their prey. Locating a prey fish’s eyes allows the predator to sneak up on the unsuspecting fish from the back side. Other manufacturers talk about 3D eyes but by comparison theirs are flat little dots. Our Bulging 3D Eyes™ utilize UGLI-Tech™ giving even finicky feeding walleye and bass a tempting target to attack. Internal Rattles Sight, Sound, and Action! These are the three must haves to create a lure that attracts and consistently catches fish. We've talked about the sight factor –UGLI-Tech™ glow colors and killer patterns. What about sound? In addition to their tempting visual appeal, Photon Lures have ((( loud ))) internal rattles to catch a fish's attention through his lateral line even before he has seen the lure. Action! Fish eat fish. Hey, and it didn't take us years of research to figure that one out. So, the fish saw the lure (sight) and she heard the lure (sound) but does it look like a fish? Fish will strike a lure for several reasons. Sometimes it is because the lure looks aggressive and it triggers an aggression strike from the predator where the fish will just inhale the lure. At other times, a predator will track a lure until it gets extremely close and then just sort of sip it in. We aren't about to tell you that there is one and only one action that will cause fish to strike. All we will tell you is that fish (big fish) do hit these lures in all water conditions - clear, stained, warm, cold, light, dark,... Our initial Spring ’03 Lures have a wide wobble that works well in a lot of summer, night, and fall conditions. Yes, we will be introducing lures with other actions because we know that at times part of matching the hatch is matching the ‘action’that the fish are looking for and feeding on. Tough Skin Fishing can be tough on lures. Rocks, big fish hits, and banging against underwater structure all can take a toll on your lures. Photon Lures have an extremely hard and durable epoxy overcoat helping to keep your lures looking great longer. The overcoat is specially formulated so that it will not react with your plastic worms. Sharp Hooks Strong, high quality treble hooks insure more hookups. Our standard hooks are rust resistant great performers. We know that some of you out there pretty fanatical about your treble hooks. If you have a custom hook preference let us know and we can custom rig your lures. We can “tournament-upgrade” your lures to VMC, Owner, Mustad, Excalibur, or Gamakatsu hooks. Available from http://photonlures.com
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