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Unparalleled Polarized Technology Added to Serengeti® 555nmTM Lens

Press Release

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Overland Park, KS – Serengeti, manufacturer of the most advanced sunglass lenses in the world, has combined the darkest lens in its portfolio, the Serengeti 555nm, with its superior polarization technology to create the ultimate gray/green lens. The Serengeti 555nm Polarized lens is available in the Argosy, Iliad, Epiros and the new Lucca.

“The Serengeti 555nm is a lens that optimizes vision at the center of the color spectrum at 555 nanometers providing clearer vision and a relaxing, cooling sensation for the wearer’s eyes,” said Paula Humo, Serengeti product manager. “Combining this technology with Serengeti’s superior polarization creates an even more remarkable sunglass.”

Serengeti polarization, also referred to as Strata, is achieved by placing the highly technical and efficient polarizing film between the Serengeti 555nm lens and an ultra-thin piece of UV 400 glass, so the film never wears off or wears out. The polarizing film allows optimum parallel light waves through the lens, while blocking glare-inducing perpendicular waves.
The Strata 400 lens also blocks and filters 95% of blue light, a natural phenomenon occurring in fog, rain, snow and overcast conditions. The lens virtually eliminates blue blur and eyestrain.The unseen science behind Serengeti lenses is the most advanced in the history of eyewear.
As with all Serengeti lenses, the 555nm polarized lens is engineered with photochromic properties and Spectral Control® filters. The photochromic technology activates the lens to constantly adjust to changing light conditions, seeking optimum transmission while the Spectral Control filters are selectively blocking and filtering light waves to improve contrast and reduce eye fatigue to create a remarkably crisp and clear view of the world.
The newest frame style added to the Serengeti 555nm family is the Lucca. This six-base stylish frame comes in gunmetal with shiny black temples and has spring hinges to enhance design and fit. All frame styles featuring the Serengeti 555nm are available at a suggested retail price of $199.99 at sunglass specialty stores and other fine optical retailers. Call (800) 548-0446 or visit the dealer locator feature at www.serengetieyewear.