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Outdoor Channel Adds Two New Titles From Leading Outdoor Retailer Bass Pro Shops

Press Release

TEMECULA, Calif., Nov. 20 /PRNewswire-FirstCall/ -- Management of The Outdoor Channel (TOC) announced today that award winning Bass Pro Shops Outdoor World Television will be added to the TOC 2004 lineup, and will remain active through the end of 2006. Hunting shows will air year-round, while fishing shows will air for twenty-six weeks in first and second quarters.

"The production quality and diversity of content offered by Bass Pro Shops has been historically unparalleled," said Wade Sherman, TOC Senior VP of Programming. "The Bass Pro Shops brand is one of the most significant in the outdoor world, reaching over 60,000,000 people a year through retail, Internet and catalog exposures. Their clientele will not be disappointed, as we offer them the quality outdoor programming they have come to expect from Bass Pro Shops."

Bass Pro Shops Outdoor World hunting shows, which will air Sundays at 9:30 p.m. EST, Tuesdays 11:30 p.m. EST and Thursdays at 2:30 p.m. EST, will feature exciting, fair-chase hunts for whitetail and mule deer, elk, bear, turkey, waterfowl, and upland game from all over North America and the world. RedHead Pro Hunting Team members Jerry Martin, Larry Weishuhn, Bob Foulkrod, Brenda Valentine, Walter Parrott, and others will both teach and entertain viewers, while promoting conservation to ensure the future of hunting.

Bass Pro Shops Outdoor World fishing shows will air Sundays at 9:00 p.m. EST, Wednesdays 6:30 p.m. EST and Fridays 9:00 a.m. EST. These shows will feature popular Bass Pro Shops and Tracker Marine Pro Team members as they demonstrate the latest techniques for catching freshwater species such as bass, walleye, king salmon, crappie, peacock bass, catfish and more. Kevin VanDam, Woo Daves, Gary Parsons, Keith Kavajecz, and many other famous names will take viewers on fishing adventures around the world, including exciting saltwater action for snook, tarpon, billfish, tuna and much more.

Both shows, with help from leading conservation organizations, will inform viewers about important issues facing the future of fishing and hunting in this country.

"All of us at Bass Pro Shops are very excited at the prospect of separating our award winning television show into two distinct categories and joining the outstanding line up of shows on The Outdoor Channel," stated Bass Pro Shops President Jim Hagale. "Our goal is to have the best fishing show and hunting show on television today."

About Bass Pro Shops

Bass Pro Shops has been recognized numerous times for their conservation and outdoor education efforts. They also produce a monthly outdoor magazine and a daily internationally syndicated outdoor radio show.

A major Internet and catalog retailer, Bass Pro Shops is headquartered in Springfield, Missouri. Stores are located in Springfield (also home to an outlet center) and St. Louis, MO, Dallas and Houston, TX, Chicago, IL, Detroit, MI, Cincinnati, OH, Atlanta and Savannah, GA, Baltimore, MD, Destin, Orlando, Ft. Lauderdale and Islamorada, FL, Charlotte, NC, Nashville and Memphis, TN, Bossier City, LA, Hampton, VA, and Oklahoma City, OK.

About The Outdoor Channel

Based in Temecula, CA, The Outdoor Channel has since 1993 been the only national cable TV network dedicated to providing the best in traditional outdoor programming to American viewers. The Outdoor Channel is now available to over 60,000,000 homes through a combination of cable and the digital satellite services DIRECTV and DISH Network. If The Outdoor Channel is not available on their local cable system, individuals should call and request it or see their local satellite retailer. The Outdoor Channel can be added to any DIRECTV or DISH Network programming package for $1.99 per month by asking for it "a la carte." The Outdoor Channel's parent company, Outdoor Channel Holdings, Inc., can be found on the OTCBB, trading under the symbol OUTD. For more information, visit The Outdoor Channel Web site at


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