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LaCrosse redefines the rubber boot market with new Alpha Technology

Press Release

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Portland, Ore. – For Fall 2003 LaCrosse Footwear is introducing its latest innovation in rubber technology: the Alpha series. Alpha technology, a LaCrosse exclusive, redesigns the rubber boot from the outside in using a patent-pending combination of neoprene and rubber to create the lightest, best-fitting scent-free rubber boots on the market.

Alpha technology combines the foot-hugging fit, light weight and flexibility of neoprene with the scent-free durability of rubber to create a whole new experience in comfort and mobility. Alpha’s patent-pending laminate technology combines lightweight, 3.5mm neoprene with a tough yet flexible rubber skin for scent-free waterproof performance that hunters have come to trust from LaCrosse. Because the neoprene and rubber uppers are so flexible they can be rolled down making them easier to put on than traditional rubber boots. They can also be rolled up and packed effortlessly for travel.

The new Alpha series includes boots designed for hunting, farm and agriculture, general recreation and chores. The 18” AlphaBurly® Sport is made with the new Sport Chassis, an aggressive midsole/outsole system that cradles the heel and forefoot areas, locking them in place. This provides optimum lateral support and exceptional stability on uneven terrain, which allows the hunter to cover more ground comfortably. In addition to the Sport Chassis, a lightweight fiberglass shank provides arch support and torsional rigidity, while a cushioning EVA midsole and footbed gives the hunter exceptional comfort and added insulation. A fleece lining provides additional warmth and comfort. The back gusset with Cam-Loc buckle system provides extra room for bulky clothing or larger calves.

The AlphaBurly has the same upper design as the Sport, but uses a traditional Trac-Lite™, rubber outsole instead of the Sport Chassis. This outsole provides traction in mud, water and slop.

On the shelf the Alpha boots look very similar to the already popular Burly® and Grange® rubber boots that hunters and farmers have been using for decades. However, the Alpha series is radically different from its all-rubber equivalent. At 3.6 lbs per pair Alpha boots are a third lighter than most rubber boots, but still provide the scent-free and waterproof protection hunters need in the field. In fact, the Alpha series is the first truly scent-free neoprene and rubber boot available. The difference is truly realized once they are tried on. The fit, comfort, and support are unlike any other rubber boots around.

The AlphaBurly Sport will be available to consumers in July 2003. The Sport is offered in two new camouflage patters, Mossy Oak® New Break-Up™ and Realtree® Hardwoods™ HD. LaCrosse is also the official boot of Buckmasters™, the largest whitetail deer hunting association, with the AlphaBurly Sport Buckmasters™ in Advantage® Timber™. Sizing is from 6-15 in whole sizes only and the suggested retail price is $89.95.

The AlphaBurly is offered in the traditional LaCrosse OD Green as well as Mossy Oak New Break-Up. There is also a youth style in OD Green in sizes 11-6, which will fit women up to size 7. Suggested retail ranges from $39.95-$69.95. Additional Alpha boots include the 17” AlphaGrange® and 9” AlphaMule. Both styles have a rubber chevron cleated outsole, a lightweight fiberglass shank and a cushioning EVA footbed. These are also available to consumers in July for a suggested price of $44.95 to $49.95.

LaCrosse Footwear Inc., markets premium-quality, high performance footwear for the recreation, sporting, farm, occupational, and military markets. Visit LaCrosse online at www.lacrossefootwear.com.