BowTech Targets Mossy Oak® for its New Camouflage Brand
Eugene, OR – BowTech has entered into a new alliance with Mossy Oak Brand Camo, the industry leader in camouflage design and BioLogic wildlife enhancing products. BowTech will use the new Obsession and Original Break-Up® patterns on all of their camo finished bows and accessories.
According to the Mossy Oak® Web site, “Break-Up's innovative layering of perfectly shaped branches, leaves and limbs over a distinctive series of bold, dark shadows delivers an incredibly effective all-distance, all-terrain pattern for woodland and bottomland hunting.” Obsession is a brand new pattern that will be officially introduced by Mossy Oak® at the ATA show in January. “We’re very pleased to enter into a licensing partnership with a company such as BowTech that is committed not only to the quality and innovative nature of their products but also values high standards of customer service and preservation of the hunting lifestyle to a degree that mirrors our own efforts,” said Darrell Daigre, Executive Vice President of Marketing for Mossy Oak.
“This partnership between Mossy Oak and BowTech will create a tremendous opportunity for archery hunters, said John Strasheim, CEO of BowTech. Both of our companies are dedicated to hunters getting the absolute most from their efforts. The combination of Mossy Oak’s concealment systems combined with our innovative bow designs and performance enhancing functions will undoubtedly pay dividends in the field,” added Strasheim.
BowTech will apply the Mossy Oak® Brand Camo, as well as other patterns, to their products using their new, state-of-the-art dipping facility, slated to begin operation on November 1st. The 25,000 square-foot plant is designed to apply the coatings on all BowTech bows, but will also be capable of turning out customized coatings for a wide variety of applications. The facility will begin operations for external applications sometime around the beginning of next year.
Mossy Oak Brand Camo, (www.mossyoak.com), is headquartered in West Point, MS. Established in 1986, Mossy Oak Brand Camo specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen.
BowTech, (www.bowtecharchery.com), manufacturer and distributor of the world’s finest compound bows and archery equipment, was founded in 1999 by CEO, John Strasheim, and by VP of Research and Development, Kevin Strother. BowTech continues to be the fastest growing bow company in history. The company holds patents on the world’s fastest single, dual, and three cam bows, along with VibraBlock, and Vertical Force Technology. Each is a BowTech original.
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