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Airrus Fishing Rods - Built With Tomorrow's Technology

Product Spotlight

Welcome to the wonderful new world of AiRRUS Rods. As you read through this, you may come across some words unfamiliar to you when it comes to fishing rods and their construction. These would be, Filament wound, Co-MATRiX and Multi Modulus.

They are not used to create a mystique nor to dazzle and impress you, but merely to provide you with terminology which will afford you a greater understanding of our NEW ROD line, how they differ from existing rods and why we believe, and hope that you will share in this belief, that AiRRUS rods are the finest dollar for dollar investment a fisherman can make in his equipment, bar none.

The first thing you will notice when you pick up a AiRRUS rod is the filament wound section which exists between the fore grip and the first guide. This area has the greatest overall influence on the power characteristics of the rod. By utilizing the filament winding process in this area, not only have we created longitudinal strength but also hoop strength, giving a AiRRUS rod, what may very well be the most powerful butt section on any rod at any price.

Co-MATRiX, now there's one you can tell your grand kids about . Are you dazzled yet? I didn't think so. And you shouldn't be. It's a word whose relationship to our rods is really quite simple. Co means two or more and matrix has to do with the combining of the typical sheet wrap process used in making the tip section ( more on that later ) and the filament winding process used in the butt section. Each of these processes creates a different a matrix and wha la you have Co-MATRiX. The overall performance of an AiRRUS rod is dictated in part by the marriage of these two processes.

Modulus in a rod pertains to the flexibility of the material being used to make it. The lower the modulus the greater the flex, higher modulus materials create stiffness and reduce weight, but are more brittle, increasing the chance of breakage. Most of the leading rod manufacturers would like you to believe that ultimate performance in a rod can be achieved using uni-modulus construction. At AiRRUS we believe that in order to achieve ultimate performance in a rod, a multi- modulus system must be used in the construction of each and every blank. Because rod requirements differ based on application, i.e. cranking, flipping and top water etc., AiRRUS may incorporate as many as three different types of graphite as well as small amounts of glass in to a single blank. By utilizing and strategically positioning these different materials in the construction of our blanks, AiRRUS is able to fine tune our rods to provide the ultimate in presentation for any of the many and varied applications required by both weekender and professional.

Another one of the outstanding feature of a AiRRUS rod is our "Comfort Grip". When you pick up a AiRRUS rod you will immediately feel the difference. AiRRUS has incorporated a portion of the grip just aft of the reel seat with a high-density foam material called "Hypalon". Unlike EVA foam, used as substitute for cork on less expensive rods, hypalon is firm, tear resistant and provides a wet grip superior to that of cork. The AiRRUS "Comfort Grip" provides the ultimate in comfort without a loss in sensitivity.

At AiRRUS we build every rod with care, precision and an attention to detail normally seen in more expensive rods. As you know rod companies will go on forever expounding on the virtues of their products when, in actuality, the true test of a rod is to try it. I am confident that once you have tried and compared a AiRRUS rod with other higher priced on the market that you too will become a believer and make a AiRRUS rod your rod of choice when making you next rod purchase


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