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Yamaha Rhino - 2004 Rhino 660 Auto. 4x4 Introducing a Powerful "New" Concept in Off-Road Adventure...

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Now, you can take someone along as you hunt, work or just plain explore in places other side-by-sides simply can¹t. All in unparalleled comfort. That's because only the Rhino 660 offers a four-wheel independent-suspended chassis (7.3" of travel front and rear) plus the highest ground clearance (12.1”) in the business for the plushest ride ever offered in a side-by-side. But that's just the beginning.

Sporting automotive-style controls, the Rhino 660 is simple to operate. Just hit the electric start, grab the steering wheel, press the gas pedal and you're on your way. An automatic V-belt transmission adds to simplicity of operation and makes for an ultra-smooth ride, while a reverse gear serves to further up the ante when it comes to versatility.

The Rhino 660 is also the most powerful side-by-side ever created, courtesy of its liquid/oil-cooled 660cc five-valve engine. Combine that with Yamaha¹s exclusive Ultramatic™ automatic transmission (with industry-leading all-wheel engine braking) and On-Command™ push-button 2WD/4WD/4WD Diff Lock system.

Throw in, triple-hydraulic disc brakes, 8.5-gallon fuel capacity and a dump bed that will carry up to 400 pounds of cargo - and you¹ve just invented the perfect machine for hunting, playing, working, you name it.

Suddenly everybody wants to be your friend.

Manufacturer's Sugg. Retail Price...$8,499 - $8,899*

2004 Rhino 660 Auto. 4x4 Features & Benefits

Class Exclusive RhIno 660 Automatic 4x4 Features:

Liquid/oil-cooled, 5-valve, 660cc, 4-stroke single - the largest and most advanced engine ever used in a side-by-side - and light weight equals the best power-to-weight ratio of any side-by-side model in the industry.

Patented 5-valve cylinder design (same as on the ultra-rugged Grizzly 660) delivers incomparable combination of potent low-rev torque and right-now throttle response.

Industry-exclusive 3-position On-Command™ In/Out 4WD feature lets you switch between 2WD, limited-slip 4WD and fully locked differential 4WD—all with the simple push of a button.

Low-maintenance front shaft drive features an gear case and electronic servo-activated 2WD/ 4WD/Diff-lock via the On-Command™ system.

Direct rear shaft drive eliminates the U-joint for greater durability and more efficient power transfer at all RPM.

Fully independent 4-wheel suspension features rugged steel double wishbone suspension front and rear, both delivering 7.3" of travel, with 5-way preload-adjustable shocks to provide maximum tire contact—and comfort—while navigating rough, uneven terrain.

Automotive-type brake pedal and master cylinder activate the large-diameter ventilated hydraulic front disc brakes and shaft-mounted hydraulic rear disc for outstanding stopping power in a variety of conditions.


Gear-driven crankshaft balancer and rubber-damper engine mounts reduce vibration.

42mm Mikuni CV carburetor and high-output DC-CDI ignition system ensure incredible throttle response and engine performance.

Industry-exclusive, fully automatic Ultramatic™ transmission is the most advanced drive system with industry-exclusive all-wheel engine braking.

Automatic centrifugal clutch helps ensure constant belt tension for superior no-slip performance.

Dual-range (Hi/Lo) drive with reverse, taps into more pulling power in low and more performance in high than any machine in its class.*

Console-mounted dual-range (Hi/Lo/N/R) shift lever.

Sealed drive case keeps out water and debris.

Hand-operated side cover drain keeps belt dry and free from mud and debris.

Specially designed full stainless steel exhaust system features aluminum heat shields and a screen-type spark arrestor for superb power characteristics with minimum noise output.

Large-capacity aluminum radiator and oil cooler with fan-assist delivers maximum cooling efficiency and is positioned high in the frame for optimal protection.

Specially designed drive system air intake vent prevents overheating and keeps water and mud from entering drive case.

Easy-access, tool-free air filter box.

Automatic cam chain tensioner reduces engine maintenance and helps extend engine life.


CAD-designed steel frame is lightweight and features outstanding durability with superior rigidity for superb handling.

Light, responsive rack and pinion steering features a fully sealed steering column and double u-jointed steering linkage for smooth operation and class-leading turning radius which increase comfort and maneuverability—even in 4WD.

12.1" of ground clearance delivers maximum underbelly protection while enhancing terrainability.

All-new 25 x 8-12 front and 25 x 10-12 rear tires further boost ground clearance.

Heavy-duty front bumper and CV joint guards protect against rock and debris damage.

Additional Features:

Comfortable interior features controls that are all automotive-type, steering wheel, left side foot brake pedal / right side foot accelerator pedal, center mounted console shifter and parking brake lever, turn-to-start ignition switch, indicator lights and 12 volt accessory outlet.

Rugged steel cargo bed can pack a total of 400 lbs. of payload.

Center-mounted, heavy-duty trailer hitch comes standard and can tow over 1200 lbs.

Large, specially designed seats are extra plush and supportive for all-day driver and passenger comfort.

Dual driver and passenger safety belts.

Huge front and rear fenders with inner guards offer excellent mud/splash protection.

Dual 30-watt multi-reflector Krypton bulb headlights with high/low beams feature stylishly sleek cat-eye design.

Dual 5-watt/21-watt tail/brake light.

Large, 8.5-gallon fuel tank features a fuel level gauge.

Convenient, water-resistant 12-volt DC power outlet handles a wide range of accessories.

Low-maintenance battery provides extra starting power, even in cold weather.

Mechanical console mounted parking brake.

Easy-to-use, dash-mounted choke lever.

*Includes side-by-side 4x4 models.

Since its debut at the Yamaha dealer meeting in June, anticipation for the arrival of the all-new, class-defining Rhino 660 4x4 side-by-side (SxS) vehicle has reached a fever pitch. For dealers and customers alike, the call to go into the wild is about to be answered, as production of the Rhino 660 is currently underway at the Yamaha manufacturing facility in Newnan, GA.

Even before arriving in dealerships, the new Rhino 660 has been the subject of various magazine and newspaper articles. Editors lucky enough to have driven the new machine are quick to sing its praises, and agree that it is the most capable, and comfortable, SxS vehicle on the market.

The Rhino 660 4x4 accommodates two full-size adults in padded bucket seats, as well as cargo in a steel-reinforced, gas-assist tilting dump bed. Power for the new SxS class leader is provided by the same proven dual range engine found in the top-of-the-line Yamaha Grizzly 660 ATV. An independent front and rear suspension and 12.1” of ground clearance provide the plushest of rides, while the patented Yamaha Ultramatic® transmission and On Command® push-button system allow the driver to switch between 2WD, 4x4 and 4x4 with differential lock at the push of a button. Automotive style controls – steering wheel, gas and brake pedals – further add to the versatility, not to mention the fun factor, of the Rhino 660.

The new Yamaha Rhino 660 is going places no side-by-side vehicle has gone before. To see the new SxS class-leader firsthand, visit your local Yamaha Dealer.


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