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High Definition Fish Imaging Technology Wins Best of Show Award at NMEA 2003

Press Release

Raymarine Inc. received the "Best In Show" award at this year's National Marine Electronics Association for its High Definition Fish Imaging (HDFI) technology. Recognition by NMEA members and dealers reaffirms the power of this patented breakthrough depth sounder technology.

The "Best In Show" award is selected by NMEA members and dealers. The selection of the winner is based on reviewing and judging products they feel have excelled in areas such as engineering, reliability, ease of sale and operation, and customer satisfaction.

"Raymarine is honored to receive this award from the NMEA. We strive for innovation and excellence with the products we bring to market and believe that the HDFI technology is one example of this," said Terry Carlson, president of Raymarine, Inc.

Raymarine's new HDFI technology greatly improves the performance of fishfinders by providing fishermen with an infinite number of bandwidth settings for optimal performance in all depth ranges. HDFI fishfinders eliminate the constant adjustment and complex settings that many anglers have to deal with. It provides real "hands off" performance regardless of sea conditions. The Digitally Adaptive transmitter and receiver automatically analyze the water column and seabed and adjust the receiver bandwidth to match the water conditions.

Since its introduction, the new HDFI has been well received by the boating press. Saltwater Sportsman described the technology as "a significant leap beyond the technology that has dominated the fishfinder field for the past 50 years." MotorBoating Magazine described the DSM250 as "an innovative fishfinder that displays 20 or more times the number of fish seen on a traditional unit. This is one of the best fishfinders on the market today."

The new HDFI technology is available on two stand-alone fish finders -- the L770D and L1260D -- or as a black box accessory in the DSM250. The DSM250 adds the new fishfinding capability to all of Raymarine's Pathfinder Plus radars and chartplotters.

The key to this new system is the DSM250, a digital sounder module that can be integrated with Raymarine's Pathfinder radars and Raycharts. With the DSM250, the receiver bandwidth is automatically adjusted from very wide to very narrow, thousands of times per second, leading to superior fish detection. This break-through is due to the unique "digitally adaptive filter" which Raymarine engineers have developed over years of research and development.

The DSM250 ping rate is twice as high as any available product on the market today. With the DSM250, users can see clear displays of individual fish, enhanced bottom definition and the reduction of surface clutter on the fishfinder screen.

Company Background and Information

Founded in January 2001, Raymarine is a privately held company with more than $150 million worldwide sales, Raymarine is dedicated to the design, manufacture, distribution and servicing of the world's finest electronic equipment for the recreational boating and light commercial marine markets.

Raymarine provides the complete marine electronics package, including instrumentation, autopilots, radar, chartplotters, fishfinders, communications and PC charting software available through a global network of dealers and distributors. Raymarine's headquarters are in Portsmouth, UK with key offices in Nashua, New Hampshire, USA and Ft. Lauderdale, Florida, USA.


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