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Browning Releases Line of Pheasants Forever Upland Hunting Clothing

Press Release

ST. PAUL, Minn.--(BUSINESS WIRE)--Jan. 21, 2004--Pheasants Forever and Browning have announced a partnership that will benefit Pheasants Forever's conservation mission. Pheasants Forever has licensed its logo to Browning for use on a new line of upland hunting clothing.

The clothing line will be available to the public next fall and will include a hunting vest, hunting pants, chaps, button-down shirt, and strap vest. The line will also include a woman's vest from the Browning for Her line and a bib, jacket, and vest in youth sizes from the Browning Junior line. Pheasants Forever will receive a royalty payment from Browning on every item sold.

"We don't just license our logo to anyone," said Howard Vincent, Pheasants Forever president and CEO. "This partnership is the result of Browning's long-time support of Pheasants Forever and their reputation for making quality and affordable products. We are proud to have the Pheasants Forever logo on this tremendous clothing line and ask upland hunters to consider these Browning products and our conservation efforts when they make hunting purchases next fall."

"As an ongoing commitment to the restoration and preservation of our natural resources, Browning is extremely pleased to enter into a partnership with Pheasants Forever," said Charles Guevremont, president and CEO of Browning. "With a portion of every sale of Pheasants Forever product going to assist this most worthy organization's efforts, the perpetuation of this most famous of all upland game birds will be the legacy we leave our children and grandchildren."

Browning's Pheasants Forever logo merchandise will be available at retailers throughout the United States and Canada that are currently carrying the full line of Browning products. Visit your favorite Browning retailer and see the new Pheasants Forever line of apparel.

Pheasants Forever is a non-profit conservation organization dedicated to the protection and enhancement of pheasant and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. Such efforts benefit landowners and wildlife alike. Pheasants Forever's unique system of county chapters allows 100% of net funds raised by its chapters to remain at the chapter level for local habitat projects. Headquartered in St. Paul, Minn., Pheasants Forever has more than 100,000 members in over 600 local chapters across the United States and Canada.

For additional information about Pheasants Forever, please visit or call Bob St.Pierre at 651-773-2000.


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