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Sturm, Ruger Introduces New Sportswear & Accessories Catalog


Press Release


SOUTHPORT, Conn. (January 16, 2004) - Sturm, Ruger & Company, Inc., (NYSE: RGR) the nation's largest firearms manufacturer, announced today the introduction of the Company's first complete Sportswear & Accessories catalog. The 36-page catalog provides an extensive selection of sportswear, firearms accessories, memorabilia, glassware, automotive accessories, printed materials, and golf components and accessories.

The Sportswear & Accessories catalog includes a variety of short-sleeve and long-sleeve t-shirts, shooting shirts, denim shirts and polos with a variety of designs that prominently feature the Ruger logo. Those looking for protection from the elements can choose from several rugged lined and unlined jackets in denim, nylon or cotton duck fabrics. Additional clothing accessories include caps, neckties, pins, patches and belts.

Among the firearms accessories available are a selection of Galco(R) holsters and walnut display boxes for cherished Ruger pistols and revolvers. Genuine Ruger firearms accessories including scope rings, scope base adapters, magazines and choke tubes featured in the catalog ensure a perfect fit and years of reliable performance.

Golfers can choose a 100% American-made Ruger titanium driver, available in three lofts and four shaft flexes, made in the Ruger foundry in Prescott, Arizona. To place an order for golf products call 800-784-3701 or visit http://www.ruger.com.

"Every item bearing the Ruger name will be of the quality that our customers have come to expect. We now have a wide variety of accessories in virtually every price range so Ruger enthusiasts can proudly display their favorite firearms brand," said Sturm, Ruger & Company President, Stephen L. Sanetti.

"The history and heritage of the Company are captured in the R. L. Wilson book RUGER & HIS GUNS, a great source of information sure to please any Ruger firearm owner. We also offer limited edition lithograph prints of select Ruger long guns as well as AFTER THE HUNT, a book containing details of the artwork collection of William B. Ruger, Sr. Ruger firearms owners will also want to check out the Ruger gun safe so they can safely store their collection and protect their investment," Sanetti noted.

To receive a copy of the new Sportswear & Accessories catalog, or to place an order, call 1-888-220-1173 or visit the Ruger website at http://www.ruger.com. International customers may place orders by calling 928-541-8843.

Contact Ken Jorgensen
Shooting Sports and Media Relations Coordinator 603-863-3300




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