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Bullet Light Announces New Patent and Launch of Bullet Light Fishing Tackle Site: Red color and red flashing light increase attraction of bass and salmon to newly launched lure.

Press Release

Port Hadlock, WA (PRWEB) --Bullet Light is introducing the Bullet Light fishing lure as it promotes its website,bulletlight,exclusively through Internet marketing services. Approximately 25 years in development, Bullet Light was granted its patent on January 23, 2001, US Patent #D436,644 S.

What makes Bullet Light special is how fish are attracted to the red color on the lure combined with a red flashing light for visibility of the lure below 15 feet and for use at night. The Bullet Light is used to catch all game fish, such as salmon, bass, crappie and catfish and saltwater species as well. One lure sells for $18.95 with batteries and shipping and handling are free. Bullet Light sells directly to consumers and offers discount pricing to distributors.

“We ruined 3 boats testing this product prior to filing for a patent,” said Gene Johnson, Bullet Light president and inventor. "The patent was granted after a long time and a lot of hard work, such as fishing hard every day,” laughs Johnson. “I knew we had a winner when I caught 25 crappie using the red flashing light, while my fishing partner caught no fish using a clear flashing light.”

Bullet Light selected FIFTY-FIFTY Marketing Partners ( to develop its website based on their prior personal fishing experience and site development for companies like Thunderlures of Austin, TX. Center for Direct Marketing ( supports the site with Internet promotion services. Paypal and major credit cards are the trusted payment methods of choice at

About Bullet Light
Bullet Light, a sole proprietorship based in Texas, has developed and sold fishing lures for 25 years. Their product line includes, hand-tied flies, deep runners, small frys, top waters, lipless shads. More history and catch success stories can be found at

For further information contact:
Bullet Light Co.: Gene Johnson
Phone: 972-690-4758
Email: [email protected]


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