Cobra Electronics Announces Availability of First Marine Product Line
CHICAGO--(BUSINESS WIRE)--Feb. 10, 2004--Cobra Electronics (NASDAQ: COBR) today announced that its first line of entry-level and professional-grade marine products is now available at retailers nationwide, marking the third new market the company entered in the past year. The Cobra Marine(TM) line features handheld and fixed dual power VHF marine transceivers, and marine power inverters.
The new product line is distinguished by premium features and industry firsts focused on usability and safety. Among them, are the largest LCD screen on comparably priced fixed marine transceivers, the first ground fault circuit interrupter (GFCI) outlets on 400- and 800-watt marine power inverters, and the first integrated microphone/speaker with volume, channel and instant 16/9 controls on a fixed marine transceiver.
"Cobra already enjoys a strong reputation in the boating community with many using our other products, such as GMRS/FRS two-way radios and GPS devices in their daily lives," said Tony Mirabelli, senior vice president of marketing and sales for Cobra Electronics. "We believe our Cobra Marine line will be especially well-received because of that name recognition and our history of delivering innovative products."
The Cobra Marine line will consist of the following products:
-- Fixed Dual Power VHF Marine Transceivers
- Two submersible 25-watt models with GPS capability and Digital Selective Calling.
The premium model is the first with 2-inch channel numbers on the largest LCD available on comparably priced fixed radios and is the first with a combined speaker/microphone with volume and channel controls, and instant 9/16 button. Suggested retail prices range from $169.95 to $209.95.
-- Handheld Dual Power VHF Marine Transceivers -
Three models ranging from an entry-level 2-watt model to professional-grade submersible 5-watt units.
Advanced features include 10-channel memory, tri-watch to simultaneously monitor three channels and memory scan to quickly search favorite channels.
Suggested retail prices range from $79.95 to $169.95.
-- Marine Power Inverters - Available in 400-, 800-, 1500- and 2200-watt models, all four units feature GFCI AC outlets to protect against shock
- the first 400- and 800-watt models available with this fundamental safety feature. Conformal coating and tinned wiring provides premium corrosion protection in rugged marine environments. Suggested retail prices range from $79.95 to $409.95.
About Cobra Electronics
Cobra Electronics Corporation is a leading global manufacturer of innovative mobile communication, marine and GPS products for consumers, having attained a leadership position in the GMRS/FRS, citizens band radio and radar detector markets. Recognizing new opportunities for growth, Cobra has introduced a new line of handheld GPS units, mobile navigation systems, as well as a marine product line. Cobra, twice ranked by Forbes Magazine as one of the 200 Best Small Companies, has a track record of designing innovative and award-winning products. To learn more about Cobra Electronics, please visit www.cobra.com.
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