Costa Del Mar Introduces Pescador – Revolutiony New Fishing Sunglass DesignFishing Glasses-Innovative features and advanced design create finest-performing sunglasses with exceptional fit for the serious fisherman ORMOND BEACH, FL, – Costa Del Mar Sunglasses, the premium polarized sunglass brand of choice for water enthusiasts, introduces Pescador. A revolutionary sunglass design with unique features that enhance the fishing experience. True to its heritage of providing better sunglasses to help the serious fisherman achieve maximum performance on the water, Costa Del Mar appropriately selected the name of its best fishing frame yet – Pescador, which translates to “fisherman” in Spanish. “This is truly the finest fishing frame in the marketplace. We have worked diligently to bring new innovations to the marketplace and Pescador is the culmination of intense research, advanced design features and a real grasp of what fishermen really need from their sunglasses when they’re out on the water,” said Chas MacDonald, President of Costa Del Mar. Following an extensive research and development phase spanning seven years, Costa Del Mar brings the unique molded design and temple features to the market for the first time. The company made a significant investment in the mold that produces what MacDonald calls “fishing perfection.” “With Pescador, serious fishermen will experience the best-fitting, best-performing sunglasses we’ve ever offered,” MacDonald added. The Pescador was created using Costa Del Mar’s revolutionary co-injected technology in the frame and temples. This results in an extremely flexible and form-fitting frame that are comfortable and ideally positioned for virtually any activity on the water. The new design also features a premium side lens material for the glasses that allows for a moderate amount of ambient light, affording the best possible experience during fishing and other water activities. “For the fishermen who select the Pescador, they will experience exceptional comfort, fit and complete eye protection,” MacDonald said. Pescador delivers uninterrupted performance with its Megol® nose pads incorporated into the frame to prevent slippage and ensure a snug fit. Enhancing long-term wear of the glasses, the Pescador also includes a unique temple-stop feature that Costa developed to eliminate rubbing and scratching on the inside of the lens, which may occur when glasses remain stored in cases, pockets, or fishing vests. Further distinguishing the Pescador are the distinctive Costa logo plaques and the functional side shields, which block a significant portion of ambient light without obscuring peripheral vision. For Costa Del Mar, the debut of the Pescador indicates the company’s stronghold position as the market leader among this segment. “At Costa Del Mar, we continue to develop and bring new products to market that appeal to the core fishing audience,” MacDonald said. Pescador, which offers a lifetime warranty, is part of Costa Del Mar’s Performance Collection, which also includes Fathom, Harpoon, Ballast and Filament. In black matte, Pescador is available in both optical quality CR-39® and LightWAVE™ glass, utilizing WAVE 400™ and patented WAVE 580™ lens technologies. All Costa Del Mar sun lenses feature 100% polarization that reduces glare and 100% UV protection that protects wearers from the harmful effects of the sun. The suggested retail price of the Pescador ranges from $129 to $269. About Costa Del Mar: Founded in 1983 by a group of avid water enthusiasts, Costa Del Mar designs, manufactures and distributes high quality, high performance polarized sunglasses. Supportive of a number of marine conservation initiatives and educational programs, Costa Del Mar is the official sunglass of the International Game Fish Association, and a sponsor of the ESPN2 television show “Spanish Fly with Jose Wejebe,” 2004 Salt Water Sportsman Seminar Series, 2004 Bassmaster University, 2004 Rolex/IGFA Offshore and Inshore Championships, and the 2004 World Billfish Series (WBS). Based in Ormond Beach, FL, the company continues to fuel its passion to provide new sunglass innovations to the marketplace. For more information contact 1-800-447-3700 or visit the company’s website.
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