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Strike King Lures adds Bleeding Bait Series of Lures

Fishing Lures - Press Release

Collierville TN- Strike King® Lure Company is adding over sixty lures with the Bleeding Bait™ red colored hooks for 2004. Bleeding Bait is the trademark of TTI Companies, (Tru-Turn, Daiichi and XPoint Hooks) which licensed the name to Strike King Lure Company. The licensing agreement was the result of extensive testing by Strike King's elite group of pro fishermen.

The Bleeding Bait, red hook craze was started in 1999 by TTI after years of research on the natural feeding response in fish. The phenomenon has taken the tackle industry by storm.

Strike King Spinnerbaits, buzz baits, jigs, and crankbaits are among the lures in the Bleeding Bait line up for next season.

Bleeding Bait works two ways to trigger the natural feeding response in predator fish:
1. Predator fish are attracted to blood / injury. This means "easy meal" to fish.

2. The color simulates the gill flash of feeding fish. As predator fish feed, their gills flare, exposing their blood-engorged gills. To these competitors, this says, "I'm eating - you're not!"

"I've tested the Bleeding Bait hooks for the last three years and I'm excited about adding the advantage to our baits" states Strike King Spokesman, Tommy Akin.

Anglers can easily test the theory by replacing just one treble with the Bleeding Bait hook on a crank-bait like the Diamond Shad. The number offish caught on the Bleeding Bait hook is compared to the number caught on the regular hook. The hook may be moved from front to back to further test the theory during fishing.

Anglers may visit or for more information.


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