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Fishing- The Story Behind Bleeding Bait Hooks

Fishing - Feature Article

Fishing- "I had no idea how large an impact the Bleeding Bait concept would have on the fishing industry." It all started years ago in my dad's tackle shop when he lowered different colored jigs into the bait tank. The minnows ignored all the "top" colors but bumped and chewed on the blood red color jig. We showed every customer this test so they would try dark red jigs. The anglers would return the next day and buy more because they caught more fish.

Years later, an angler friend pointed a laser light at a giant aquarium. Every fish in the tank followed the little red dot like it was a circus act. That's when it hit me, hooks should be that color. (It's pretty hard to miss a fish when they hit the hook!)

We conducted more tests (Underwater and actual fishing conditions.) and confirmed that the Bleeding Bait™ color triggered the natural response. Additional testing resulted in a red "dye" over a bright finish that wears during use was best. The Daiichi team was convinced and put the money on the line to build the product.

Bleeding Bait works two ways...

1. Fish are naturally attracted to blood injury.

2. The Gill Flash™ phenomenon triggers the natural feeding response. (Fish don't "think" they respond to opportunities to eat.)

More about Gill Flash...
A fisheries biologist explained it this way to Chuck Devereaux of Bass Tubs of Oklahoma. "It works because the gills become engorged with blood as they flare to inhale food." This is a phenomenon he called Gill Flash. "It's the signal from one fish to another time to eat."

Other hook companies are introducing "red this" and "red that". It is said that imitation is the highest form of flattery.

Flattery is okay I guess but anglers' thanking us for adding to their fishing success is even better!


Anglers seeking more information can visit


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