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Fishing Lures - High Roller Fishing Lure Company

Manufacturer Spotlight

Fishing Lures - HighRoller Fishing Lure Company, LLC proudly produces the World’s finest line of custom-made, high-caliber wooden lures available today. Serious fisherman worldwide appreciate the unsurpassed quality and durability that has put HighRoller in a class of its own.

Each HighRoller lure is meticulously crafted from solid wood, painted individually by hand, gel-coated for durability, and then outfitted with the strongest razor sharp hooks available on the market today. The end result-once you have inspected, rigged, and cast a HighRoller –you will never settle for an “ordinary” lure again.

If you enjoy the thrill of explosive topwater strikes, whether fresh or saltwater fishing, give yourself the pleasure of casting a HighRoller lure. The deep rich colors and tantalizing action of HighRoller lures ensure ferocious, bone-jarring strikes from even the most stubborn game fish. And with a selection of over 102 HighRoller models to choose from, you’re sure to find the lure that compliments your style.

HighRoller began as a core largemouth and smallmouth bass manufacturer. Due to our success in the inland saltwater flats, specifically Redfish, Snook and Trout, all of our lures come standard with stainless steel hardware and razor sharp saltwater ready hooks. The Monster RipRoller has become the standard in South America for the ill-tempered, lure crunching Peacock Bass. Last year 26+lb Peacock Bass were caught in Brazil using the Monster RipRoller. The stainless steel prop on the Monster RipRoller was developed internally and is another example of our desire to produce the best performing lures in the industry.

We will continue to develop more products in the future and expand our existing lines to accommodate you, the angler, in your quest for that fish of a lifetime! Be sure to visit the website periodically for news updates and read the testimonials from our Pro Staff, Team HighRoller monthly! Till’ then, remember to “Increase your Odds, Throw a HighRoller”!!!!

3.25" HighRoller™ - "Topwater" "Stickbait", "Walker". Our companies core lure and most versatile lure. The 3.25" HighRoller™ is characterized by its long casting ability and highly active back and forth jumping motion. Originally designed for Largemouth and Smallmouth Bass, the HighRoller's natural fleeing baitfish splash and sounds are deadly for a variety of elusive and exciting inland saltwater fish, specifically: Redfish, Speckled Sea Trout and Snook. Physical attributes: solid wood, 4/10 ounce, custom lacquer paint job, brilliant 2 part epoxy coating, stainless steel saltwater ready hardware and VMC #4 X strong round bend saltwater ready hooks. The 3.25" HighRoller™ is a must for bank fisherman and boaters stalking hard to reach schooling fish. Available in 13 colors.

6.25" RipRoller™ - "Topwater" propeller bait. Specifically designed to endure the vicious, topwater attacks of one of the world' most aggressive fish, the ill tempered, lure crunching South American Peacock Bass. Whether casting and ripping or "slow" trolling, the 6.25"™ RipRoller™ is a serious lure for World Class Fisherman. Physical attributes: solid wood, 14/10 ounce, custom lacquer paint job, brilliant 2 part epoxy coating, saltwater ready hardware and 2 Aught 4X strong Gamakatsu NS Black Hooks. The 6.25" RipRoller™ is a must for Trophy fish. A great lure for Big Stripers, Massive Muskie, Bull Reds and Big Sea Trout. Available in 9 colors.

4.25" RipRoller™ - Solid wood, 8/10 ounce "Surface" Prop bait. This loud rowdy lure is deadly for Trophy Largemouth Bass. Characterized by its aggressive propeller the 4.25" RipRoller™ is ideal for fishing the edges of hydrilla lined shorelines, bull rushes and stump fields. The 4.25" RipRoller™ is also deadly for Redfish, Stripers, Muskie, Pike, and smaller Peacock Bass just to name a few. The 4.25" RipRoller™ sports brilliant paint jobs and is epoxy coated for lasting durability and shine. The 4.25"" RipRoller™ is saltwater ready from its stainless steel hardware to VMC #2 X strong round bend hooks. Available in 11 brilliant colors.

To learn more about the High Roller Fishing Lure Company go to


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