Fishing - BERKLEY® Gulp!™ Super Baits Bridges the Gap Between Live and Artificial Bait, Mother Nature and Science.Fishing - SPIRIT LAKE, IOWA - It took a while, nearly two decades of intense laboratory analysis and field testing. But the wait is over. Berkley scientists have discovered how to unlock the mystery of attracting and catching more fish. And the key is the new Gulp! fishing baits from Berkley. Gulp! Super Baits "All other plastic baits are oil based," said John Prochnow, Berkley Chemical Engineer. "As such, these oil based worms mask many of the very scents fish detect as food. But with Gulp! we use only water soluble natural ingredients and more of the scents and flavors we've found in our research that are favored by game fish. These are included in the formula when we make Gulp! fishing bait products." "Since Gulp! is water soluble, these scents and flavors are released into the water 412 times faster than oil based plastic baits. This generates a much broader zone of influence for the fishing bait and we've proven that more fish are caught using Gulp! than the other plastic baits on the market." And because Gulp! is made from all natural ingredients the fishing bait is 100 percent biodegradable. Anglers get the shape, action and color advantages of plastic fishing baits with the super intense scent of the chemicals fish desire in a bait that totally dissolves in just 9 months or less. "But don't let the biodegradable feature be misleading," added Prochnow. "Gulp! fishing baits are extremely durable and last fish after fish." While it took Berkley years to discover the secrets of creating Gulp! the manufacturing process takes time too. By the time a Gulp! fishing bait is placed into packaging the all-natural materials have completed 36 hours of processing to become a molded or extruded Gulp! bait. Fsihing Bait development was also extensive in scope with input and consultation from the world's greatest anglers. The Berkley Power Fishing Bait Pro Staff includes such bass fishing notables as Jay Yelas, Ken Cook, Larry Nixon and Gary Klein and walleye experts Gary Parsons, Keith Kavajecz and Al Lindner. First they contributed to the physical principals of Gulp! such as shape, size, color and action. Then the pros took Gulp! to waters across North America for some of the most extensive field testing a new fishing bait has ever experienced. "Our pro team of fisherman found that game fish just can't resist Gulp! "said Prochnow. "Catch rates for Gulp! were better than livebait, better than plain plastic fishing baits, better than the leading competitors' plastic fishing baits." Anglers have ten different Gulp! Fishing Baits to choose from including the 5" sinking minnow, three sizes of turtle back worms, two sizes of minnow worms, two sizes of minnow grubs, 6" nightcrawler and five different jarred baits of corn, maggot, nightcrawler, earthworm and grub. To find out more about the Berkley Gulp! fishing baits or for the nearest Berkley retailer, call Berkley Angler Services at 1-800-BERKLEY or visit the Berkley web site at: www.berkley-fishing.com.
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