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Cobra's PR 4000 WX Radio Sets Industry Standard for Increased Range and Ease-of-Use

Press Release

Cobra Electronics Corp. (Nasdaq: COBR) today announced it was awarded Popular Mechanics' Editor's Choice Award at the 2003 International Consumer Electronics Show (CES) in Las Vegas for its new PR 4000 WX microTALK(R) two-way radio. The goal of the Popular Mechanics Editor's Choice Awards is to honor brilliant new products that will set the standards for their market categories. Of the more than 2000 companies exhibiting at CES, just 17 were awarded the honor including Sony, Panasonic, Samsung, Toshiba, Sharp and Casio.

"We are thrilled that Popular Mechanics has recognized Cobra's market leadership and commitment to product innovation," said Tony Mirabelli, senior vice president, marketing and sales for Cobra Electronics. "We are committed to providing consumers high performance features that raise the bar for a product category, and we truly believe the PR 4000 WX does just that."

Designed for the sophisticated consumer looking to take their communications to the next level, Cobra's PR 4000 WX incorporates X(3) Power(TM) technology with 3 Watts of power providing up to a 7 mile range. Several features, including a 10-channel NOAA All Hazards Alert Radio, enhanced water resistance to IP54 standards, and VibrAlert(TM) silent alert, will be particularly appreciated by fishermen, hunters and other outdoors enthusiasts. The PR 4000 WX also has an 8-point Digital Compass, Clock/Stopwatch/Alarm, 10-channel memory and selectable high/medium/low power output.

All of Cobra's two-way radios provide a fun, easy way for families and friends to stay connected and safe at shopping malls, amusement parks and sporting events or around the neighborhood. Because of their exceptional range and lightweight-yet-durable designs, these radios also prove useful for outdoor activities such as camping, hiking, fishing and skiing. Moreover, the radios are ideal for car-to-car communications, allowing caravanning friends and families to coordinate rest stops or to get someone who has taken a wrong turn back on course.

PR 4000 WX

PR 4000 WX -- First true 3 Watt, 22 channel radio with 38 privacy codes and X(3) Power(TM) technology providing up to a 7 mile range (range will vary depending on terrain and conditions).

Features UHF/FM frequencies, Digital Compass, Clock/Stopwatch/Alarm, a 10-channel NOAA All Hazards Alert Radio, VOX, 10 Channel Memory, Scan Feature, VibrAlert silent call, Battery Saver Circuitry, Enhanced Water Resistance (IP54 standard), Selectable High/Medium/Low Power Output Key Lock, 10 Call Tones, Selectable Roger Beep, Auto Squelch, Maximum Range Extender, Backlit LCD, Selectable Keystroke Tones, Speaker/Mic Jack and Belt Clip/Wrist Strap.

The PR 4000 WX (one radio, NiMH rechargeable battery, battery charger and earbud speaker/microphone), is available at a suggested retail price of $79.95. In addition, Cobra offers the PR 4000-2 WX (two radios), which is available at a suggested retail price of $119.95.

About Cobra Electronics

Cobra Electronics Corporation (Nasdaq: COBR) is a leading global manufacturer of mobile communications products for consumers, having attained a leadership position in every market in which it currently does business. The GMRS/FRS (General Mobile Radio Service/Family Radio Service) market has been one of the fastest growing segments of mobile communications, and Cobra is a leading provider in the U.S., Canada and Europe.

In addition, 2003 marks Cobra's entry into the GPS (Global Positioning System) market with the development of the most user-friendly product line on the market. To learn more about Cobra Electronics, please visit the Cobra site at SOURCE Cobra Electronics Corporation Company: Cobra Electronics Corp


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